Case study 1

1.     What kinds of applications are described here?
What business function do they support?
How do they improve operational efficiency and decision making?

The case study told us about the using of mobile phone also known as smartphone in a running a business.

Smartphone is functioning to use the e-mail and messaging to connect with everyone in the easiest way. For example, Blackberry but nowadays, Apple’s product such as iPhone and iPad has leading the technology of smartphone in running a business. Many apps has developed and produced. This enables a business to conduct more of work. Furthermore, they are enhancing good security system that cannot be access by third party easily.

There are many application are described in this case study.

Firstly, Transformers Monitoring App from General Electric company (GE). This app helps manage gas turbine inventory and electronic transformers throughout the world. Secondly, a PDS Movement Planner app lets service personnel monitor railway tracks and obtain diagnostic information on locomotives. Next, A Roambi Visualizer app lets Dow Corning executives use their iPhones to quickly view and analyze real-time data from their core corporate system, including sales figures, trends and projection. This show us that this app helps the managers with simple, intuitive dashboards of complex data hence helps the manager to make a good decision for their company. Dow Corning also produces a Dow Corning’s Analytic App . This app interfaces with Google Analytics. When Dow Corning rolls out Xiameter Web Sites across the globe, executives will be able to monitor what content is and isn’t being used whether they are home, travelling or at the office. Last but not least, Sunbelt company deployed a custom application called Mobile SalesPro, which ties multiple systems and databases into a single package for the sales team. This application connects every business activities, which integrates date from different business functions. Lastly, SAP company has developed a Business One mobile application for the iPhone, which enables users to stay connected to business and customer data in real time when they are away from the office. It is a software system integrating all core business function of their company. All the application that I mentioned above are really helps and improves the operational efficiency and decision making in many big success company.