Case study 4

It implies that the use of iPhones not only improved a particular sector of the organization but rather helped the organization to succeed as a whole since the complete process from collection of raw material to delivery of products was unmatched. D.W. Morgan's CEO stated that the use of iPhone in the business completely transformed their old techniques and methods with the sophisticated but simple-to-use which changed their working methodology in a positive way. His statement implies that the use of iPhone not only benefitted a particular domain or sector of the organization but completely revolutionized it as a whole. The certain task for which its rival took 20 minutes to 12 hours can be completed by the Morgan within no time. Thus it provided an opportunity for them also to enhance or change their techniques as well. This increase in the competition will improve the quality and the technology used which will definitely produce quality services and products. Thus the whole industry is revolutionized for a better tomorrow. As for D.W. Morgan, having operations in more than 85 countries, the use of iPhones helped a great deal to improve their just-in-time strategy with a better time management (up-to-the-minute information) of delivery trucks. Earlier the process of tracking the delivery trucks and then guiding them to the next location required a great deal of manual efforts and time but now all this was just the matter of few seconds. Also the information collection and updating process was digitalized with a date-stamp and time-stamp. This whole process kept the suppliers and the clients updated with the required information and helped D.W. Morgan to expand and make profits at a much faster pace.